Digital marketing campaign strategy

Virgin Media Business needed a proven structure to use as a template for digital marketing campaigns. These campaigns use digital marketing channels and content atomization to influence customers’ purchasing decisions. There are two key objectives:

1. To make content more impactful by educating users about their offering with clear, consistent messaging across one creative
2. To increase sales by using targeted top-of-funnel activity and boosting engagement further down the funnel

The “work but not as you know it” campaign was a collaborative effort between Volume, Virgin Media Business and an advertising agency.

Leads were generated by creating a full-funnel campaign that raised awareness of Virgin’s broadband, mobile and SIM offerings across digital channels (including SpotifyAudio, YouTube TrueView, Facebook and LinkedIn).